[email protected]'s extensive coverage of the 2006 Prince Edward Island Music Awards continues. On the heels of a series of artist profiles comes select highlights of the Gala Awards Show itself.
The [email protected] team itself led the way in recording the award presentations and performances on the Confederation Centre's mainstage while the Island Media Arts Co-op grabbed some behind the scenes footage in the media room and, later, at the post party.
Once again this was our first formal venture into video, more or less. The project has helped us to quickly refine our skills in the broad area of digital video production and distribution. Invited by Music PEI to 'do our thing' we were welcomed warmly by the event organizers and the staff at the Confederation Centre. This set up the conditions we needed to make some great recordings. With Mitchell MacKenzie, Bill Harrington, and Andrew MacCormack operating the cameras we captured some beautiful images. And with audio recording being one of our strengths, led in this area by Ryan Palmer, we were able to make a fantastic soundtrack - which, incidentally, may be the element most critical toward a successful finished product in this case. Editing has been an interesting and fun challenge and, while you can't expect perfection, generally speaking, we're pleased with the results.
See for yourself. Browse PEIMA entries at [email protected]
We'd love to know what you think. One of the most obvious questions this series will raise is why haven't we, as in someone in the community, done this for our artists before? These short videos will quickly make their way around the Internet to the attention of those who might be particularly interested in the content. Talk about cost effective. Leveraged by web syndication and the power of online social networking, the Internet will help to trigger a viral marketing campaign around this series helping thousands to refer the content to their friends as if they had been physically present to witness the great music first hand. Artists themselves will use their video as a virtual calling card which will help them develop a fan base, to mobilize evangelists, and yes, to make bookings and revenues, beyond their traditional circles.
Hopefully, when the 2007 PEIMAs roll around, the series will, in a self-reinforcing cycle, act as a great advertisment for the next event.
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